Workshop on the Music Business
The Business of Music is a three-day workshop that will provide exceptional discussions on all aspects of the industry. This informative and thought-provoking series offers crucial guidance that will benefit soon-to-be-graduating music students, music professionals who want to deepen and expand their industry knowledge, even jazz aficionados who want to add an historical perspective to the music they love.
An outline of the three days can be found below. For more information, or to book Antonio for a discussion, email [email protected].
Day One: The Industry Landscape
Outline of Discussion Topics
1) Defining the supporting pillars of a musician's career:
a) Performer
b) Composer
c) Producer
d) The Teacher
2) Identifying goals and strategies aimed at maximizing all four pillars
3) Defining and understanding and roles of the principal figures in the music industry, including:
Manager, booking agent, publicist, press agent, road manager, business manager, festival producer, artistic director, record producer, contractor, executive director, music supervisor.
4) Defining and understanding basic promotional strategies, including:
-Traditional public relations
-The Industry Gatherings: JEN, APAP, Midem (France), ILMC (London)
-Online resources (e.g., JazzItalia, Europen Jazz Network, YouTube, JazzCorner)
5) Understanding the nature of the record industry and the modern-day record release.
6) Locating and recognizing traditional gravitation centers for different genres of music, including:
Pop: London
Jazz: New York City
Film Music: Los Angeles
Opera: Parma, Milano and Roma
Avant-Garde: Paris-Darmstadt
Day 2: The Artist
Outline of Discussion Topics
1) Music Continuum: The evolving role and position of the Artist throughout music history
2) From Idea to Document: Conceiving, Executing, and Promoting recordings, scores, and film music
3) Maintenance and nurturing of the creative process
4) Reinventing the Wheel: Setting goals, discovering new opportunities, creating new paths in business
5) Force Field: Identifying external and internal forces that can help or hinder your efforts to reach your goals
6) The Artist Career Grid: Local to National to International
7) Time Management
8) Validation: What Makes the Public Believe That You Are Good?
Day 3: The Work
Outline of Discussion Topics
1) The Market: Identifying and exploiting opportunities
a) Performance-based work (e.g., Playing, recording, rehearsing, conducting)
b) Non-performance-based work (e.g., Teaching, copying, composing, arranging, hosting shows, writing music books, contract work, consulting, arts administration, programming, producing, lecturing, master classes, promotion)
2) Red Ocean vs Blue Ocean: Struggling in competitive markets for limited work versus discovering new markets with little competition
3) Diachronic vs Synchronic approach
4) Entering new markets and opportunities: internships and volunteer work
5) You Are the CEO: The Musician Is an Enterprise
6) The Show: Producing vs Presenting
7) Music preparation, copyright, publishing
8) Building Your Business: Incorporating as an LLC vs. 501(c)3
9) Business etiquette, protocols, and common sense
The Business of Music is a three-day workshop that will provide exceptional discussions on all aspects of the industry. This informative and thought-provoking series offers crucial guidance that will benefit soon-to-be-graduating music students, music professionals who want to deepen and expand their industry knowledge, even jazz aficionados who want to add an historical perspective to the music they love.
An outline of the three days can be found below. For more information, or to book Antonio for a discussion, email [email protected].
Day One: The Industry Landscape
Outline of Discussion Topics
1) Defining the supporting pillars of a musician's career:
a) Performer
b) Composer
c) Producer
d) The Teacher
2) Identifying goals and strategies aimed at maximizing all four pillars
3) Defining and understanding and roles of the principal figures in the music industry, including:
Manager, booking agent, publicist, press agent, road manager, business manager, festival producer, artistic director, record producer, contractor, executive director, music supervisor.
4) Defining and understanding basic promotional strategies, including:
-Traditional public relations
-The Industry Gatherings: JEN, APAP, Midem (France), ILMC (London)
-Online resources (e.g., JazzItalia, Europen Jazz Network, YouTube, JazzCorner)
5) Understanding the nature of the record industry and the modern-day record release.
6) Locating and recognizing traditional gravitation centers for different genres of music, including:
Pop: London
Jazz: New York City
Film Music: Los Angeles
Opera: Parma, Milano and Roma
Avant-Garde: Paris-Darmstadt
Day 2: The Artist
Outline of Discussion Topics
1) Music Continuum: The evolving role and position of the Artist throughout music history
2) From Idea to Document: Conceiving, Executing, and Promoting recordings, scores, and film music
3) Maintenance and nurturing of the creative process
4) Reinventing the Wheel: Setting goals, discovering new opportunities, creating new paths in business
5) Force Field: Identifying external and internal forces that can help or hinder your efforts to reach your goals
6) The Artist Career Grid: Local to National to International
7) Time Management
8) Validation: What Makes the Public Believe That You Are Good?
Day 3: The Work
Outline of Discussion Topics
1) The Market: Identifying and exploiting opportunities
a) Performance-based work (e.g., Playing, recording, rehearsing, conducting)
b) Non-performance-based work (e.g., Teaching, copying, composing, arranging, hosting shows, writing music books, contract work, consulting, arts administration, programming, producing, lecturing, master classes, promotion)
2) Red Ocean vs Blue Ocean: Struggling in competitive markets for limited work versus discovering new markets with little competition
3) Diachronic vs Synchronic approach
4) Entering new markets and opportunities: internships and volunteer work
5) You Are the CEO: The Musician Is an Enterprise
6) The Show: Producing vs Presenting
7) Music preparation, copyright, publishing
8) Building Your Business: Incorporating as an LLC vs. 501(c)3
9) Business etiquette, protocols, and common sense